Thought Leadership

Managing Partner Michael Zeuner was quoted in article published in Financial Adviser Magazine that explored how firms should approach communication in this new age of transparency. In prior years, firms cloaked in mystery had some appeal, but recent trends have demanded that firms clearly express their service offerings, competitive advantages and business model. New communication channels such as social media have increased this trend, and firms who wish to remain competitive are seeing the need to rethink their approach to communication.