Managing Partner Michael Zeuner was featured in an article published in the Wall Street Journal exploring how social media can benefit financial advisors by building credibility and brand recognition with their target audiences, establishing themselves as thought leaders in the industry.
Though there are many preconceived (and often incorrect) notions about the use of social media in the wealth management community, and added complications because of compliance requirements, it most definitely is beneficial because it has become a great way to hear what your constituency feels about issues in wealth management – and you can use that knowledge to better serve clients.
In addition to providing a platform to listen, social media also can provide another means towards transparency – the more information investors can learn about your firm, the better.
To read the article, please click here.
