Maria Elena Lagomasino, Santiago Ulloa and Michael Zeuner Lead a Discussion on Understanding the Family Office Landscape

Recorded Webinar
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WE Family Offices’ Managing Partners Maria Elena Lagomasino, Santiago Ulloa and Michael Zeuner hosted a webinar in conjunction with the 2014 FIBA Wealth Management Forum on Understanding The Family Office Landscape. The presentation provided participants with a brief overview of the types of “Family Offices” available for families, and the implications of working with each type. The presentation provided critical insights for families on how to begin to understand what type of family office solution they may need, and then how to find the best solution to work for them in a marketplace cluttered with industry jargon and advertising.

In the presentation, WE’s managing partners discussed the history of the family office, the traditional role they played for families, and how this has evolved in recent years. Because each family is unique, each family office performs different functions and has different areas of focus. Some focus areas can include:

  • Investments
  • Administrative Functions
  • Finance/Bookkeeping
  • Tax and Estate Planning
  • Family Governance Strategy and Communication
  • Comprehensive


Of all the types of family offices, one primary factor remains the same: they serve only the family, and have no competing interests. Today, the family office industry has evolved to include other family office options:

  • Single Family Office
  • Multi-Family Office
  • Shared Family Office
  • Cooperative Family Office
  • Virtual Family Office

Once a family decides they have reached a level of wealth where a family office is needed, then they must decide what type of family office is right for them. In a marketplace cluttered with information, it is critical to understand the differences in service model, and most importantly, compensation model among them.

The webinar was produced in conjunction with the FIBA Wealth Management Forum, held in Miami, Florida.

About FIBA

FIBA is a non-profit global trade association founded in 1979. Its membership includes some of the largest financial institutions in the world, many of which are in international wealth management/private banking services for non-residents, including estate and succession planning.

As a leading trade organization focused on international banking and finance, FIBA frequently meets with industry regulators, submits comment letters and position papers, and has become a respected voice in the industry.

FIBA Mission

  • To promote international banking, finance and commerce
  • To promote and sustain ethical standards and practices in the conduct of international banking
  • To represent the common interests of its membership
  • To actively participate in the improvement of its community
  • To expand trade and finance opportunities
  • To enhance the professional development of its members
  • To preserve and protect the integrity of the financial system against money laundering and terrorist financing